OUR STORY
Made by a mum, for motherhood.
Mini + Me began with founder Keira Rumble’s own experience of becoming a mother. Motherhood wasn’t anything like Keira had expected. The enormous shift into this new chapter changed so much, and sparked a desire to create something that truly understood what mothers need through every stage.
- “Motherhood changed almost everything about me, in the best possible way. Through my own experience of becoming a mum, Mini + Me was born. Today, Mini + Me is so much more than a collection of beautiful products. It’s a community where I want mothers to feel seen, supported and understood.”
KEIRA RUMBLE, FOUNDER MUM OF 2
THE COMMUNITY
400,000 mums and counting
GIVING BACK
Bound By Love
A campaign so close to my heart and to many of yours. Each year we share the stories of incredible, resilient women who have walked through unimaginable loss.
Our hope is that these conversations help open hearts, remove the stigma, and remind anyone going through this that they are not alone.
To those who have lived this, or are living it now, we see you. We honour you. We are bound, always, by love.
Loss
2024 Campaign
2025 Campaign
Bound By Love Tees
COMMUNITY GROUP
Ultimate Mama’s Club
A space made for mums, wherever you’re at. Whether you’re in the thick of pregnancy, finding your feet postpartum, or somewhere in between, this is where you belong.
This is a community of women who get it. No judgement, no perfect answers, just real support from people who are right there with you.
NOW YOU KNOW THE STORY
Shop the Range
Developed by parents, guided by research, and formulated with carefully selected ingredients chosen for their quality and purpose.
JOIN THE COMMUNITY
Get 15% off your first order
Sign up for exclusive offers, sales, tips from experts and parenting hacks you never knew you needed.
