Multi Vitamin All in One Serum
4.8
Rated 4.8 out of 5 stars
23 Reviews

Hydrating Serum

$89.00
Size
30 ml
Lasts
4-6 Weeks

For when your skin needs everything, but your schedule allows for nothing. A multi-correctional hybrid serum (think vitamins A, B, C and E) that tackles hydration, signs of aging and skin texture in one step. Ideal for anyone looking for a highly potent yet lightweight serum to deliver visible results. An all-in-one powerhouse works harder than you do. 

It’s hydrating, firming, brightening and smoothing, all in one single step. Your skincare shortcut to tackle fine lines, dullness and dehydration while boosting collagen and strengthening your skin barrier. 

 

Key Benefits

Comprehensive All In One Serum: A complete formula that targets multiple signs of ageing, enhances hydration, improves skin firmness, helps blemish prone skin and brightens skin tone.

Advanced Hydration: Features dual-weight Hyaluronic Acid for deep moisture retention and surface hydration, ensuring plump and supple skin, creating the perfect base for your makeup to achieve a glowy youthful complexion.

Fine Lines and Wrinkles Reduction: Bakuchiol, effectively diminishes signs of ageing without irritation. A pregnancy and sensitive skin safe alternative to Retinol.

Brightening and Evens Skin Tone: Vitamin C (Ascorbyl Tetraisopalmitate) brightens the skin, enhances collagen production, and evens out skin tone.

Barrier Strengthening: Enriched with Niacinamide and Vitamin E to fortify the skin’s natural barrier, improve texture, and protect against environmental damage.

Antioxidant Protection: A blend of powerful antioxidants including Vitamin E and Coenzyme Q10 shields skin from oxidative stress, enhancing overall skin health.

Key Ingredients

Bakuchiol, Ascorbyl Tetraisopalmitate Nikkol VC IP™ (Vitamin C), PrimalHyal 50™ & CristalHyal™ (Hyaluronic Acid Blend), Niacinamide (Vitamin B3), SKINectura™ (Kangaroo Paw Flower Extract), Arnica Montana Flower Extract, Centella Asiatica (Gotu Kola) Extract, Hippophae Rhamnoides (Seabuckthorn) Seed Oil, Organic Superox C AF™ (Australian Kakadu Plum)

Find out More

The Essentials

Why Choose

All-In-One Solution:Packed with Vitamins A, B, C, and E, this serum addresses various skin concerns, simplifying your skincare routine.

Rapid Absorption: Formulated for fast penetration and absorption, leaving no residue, perfect for layering under makeup or moisturiser.

Scientifically Developed: Each active ingredient is clinically proven to be effective, ensuring that you receive genuine long lasting benefits with consistent use.

Pregnancy Safe Skincare: Formulated with Bakuchiol, a natural alternative to Retinol, this serum is safe for use in pregnancy and breastfeeding.

Our Best Selling Product - Loved by thousands of Australian women who can’t live without this serum to support their skin health.

Application & Routine

Apply 3-4 drops to clean, damp skin. Gently press into the skin for full absorption. Follow with our Nourishing Moisturiser to lock in the benefits.

Use morning and evening.

Day vs Night

Dry/Dehydrated Skin: Use for your morning and night routines

Combination/Oily: Use morning OR night

Keiras Tip

My all in 1 anti ageing cocktail of high performing active vitamins.  I love to pay close attention to my neck and face when applying my serum, the whole area is super important. 

Patch Testing

When introducing any new skincare product to your routine we recommend easing into it and starting with a patch test. This means trialing the new product in a small, discreet area of skin either behind your ear or neck/elbow.

To patch test correctly you should wait for 24 hours and observe for any signs of redness or irritation. Our products are batch tested regularly and have been tested on sensitive skin types. If you do happen to experience a reaction, please cease use and contact us at unwind@habitualbeauty.co

Clinically Proven Results

Third Party Trial Team conducted by BeautyHeaven

90%

Noticed Improvement
90% found their skin appeared more hydrated and/or nourished after using the Hydrating Sleep Mask.

90%

Noticed Improvement
90% noticed an improvement in the overall appearance or radiance of their skin from using the Habitual Beauty range.

95%

Would Recommend
95% would recommend the Habitual Beauty products to friends and family.

Habitual Beauty in Action

Ingredient Highlights

Our proprietary blend of bioavailable, bioactive and clinically proven ingredients have been carefully selected to enhance total wellbeing, radiance and optimal nutrition from within.

See Ingredient Glossary
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MATCH FOR 5-Tier Digestive Enzyme Blend: false
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MATCH FOR Aloe Barbadensis Leaf Juice: true
Aloe Barbadensis Leaf Juice
Aloe barbadensis leaf juice, commonly known as aloe vera, has been used for centuries for its health, beauty, medicinal, and skincare benefits. Aloe vera is mainly used to help soothe skin, may help with increased moisturisation and may help to reduce excessive inflammation when applied to the skin topically.
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MATCH FOR Arnica Montana Flower: true
Arnica Montana Flower
Arnica Montana Flower Extract is used for its astringent, antiseptic and anti-inflammatory properties. Arnica stimulates circulation, speeding up skin healing and easing the pain of inflammation.
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MATCH FOR B2 – Riboflavin (Ingestible): false
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MATCH FOR B3 – Niacin (Ingestible): false
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MATCH FOR B5 – Pantothenic Acid (Ingestible): false
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MATCH FOR B7 – Biotin: false
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MATCH FOR B9 - Folate/Folic Acid: false
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MATCH FOR Bacillus Coagulans: false
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MATCH FOR Sytenol A (Bakuchiol): true
Sytenol A (Bakuchiol)
A natural alternative  to retinol, Bakuchiol is a powerful clinically proven anti-ageing ingredient that has shown to be just as effective.

Similar to retinol, bakuchiol triggers the genetic pathway in skin cells to create several types of collagen that can help with skin health improvement and anti-ageing properties. However, unlike retinol, Bakuchiol doesn't decrease the size of oil glands (which can cause stubborn dryness and irritation), making bakuchiol a better all rounder to those with sensitive skin. 
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MATCH FOR Bamboo Silica: false
MATCH FOR Behenyl Alcohol: false
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MATCH FOR Butyrospermum Parkii (Shea) Butter: false
MATCH FOR Calcium Gluconate: false
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MATCH FOR Caprylic/Capric Triglyceride: false
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MATCH FOR Carica Papaya (Papaya) Fruit Extract: false
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MATCH FOR Carthamus Tinctorius (Safflower) Seed Oil: false
MATCH FOR Centella Asiatica Extract (Gotu Kola): false
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MATCH FOR Cetearyl Olivate: false
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MATCH FOR Chicory Root: false
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MATCH FOR Citric Acid: false
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MATCH FOR Citrus Glauca (Desert Lime) Fruit Extract: false
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MATCH FOR CoQ10 (Ingestible): false
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MATCH FOR Coco - Caprylate: false
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MATCH FOR Coconut Milk Powder: false
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MATCH FOR CristalHyal (Hyaluronic Acid): true
CristalHyal (Hyaluronic Acid)
The sodium hyaluronate used in our Habitual Beauty formulations is a high molecular weight hyaluronic acid with a very high purity, allowing a high water retention ability.
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MATCH FOR Euterpe Oleracea (Acai) Fruit Oil*: false
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MATCH FOR Fortifying Active Ingredients: false
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MATCH FOR Gluconolactone: true
Gluconolactone
Gluconolactone is part of the poly hydroxy acid family (PHA’s), similar to your alpha hydroxy (AHA’s) and beta hydroxy acids (BHA’s), however ideally used with sensitive skin.
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MATCH FOR Glycerin: true
Glycerin
Glycerin is a naturally occurring alcohol compound renowned for its ability to increase skin hydration because it acts as a humectant.
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MATCH FOR Glyceryl Stearate: false
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MATCH FOR Green Tea Extract (Camellia Sinensis Leaf Extract): false
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MATCH FOR Hippophae Rhamnoides Seed Oil (Seabuckthorn): true
Hippophae Rhamnoides Seed Oil (Seabuckthorn)
Packed full of vitamins, omega 3, 6 and 9 and rich in antioxidants, Seabuckthorn) Seed Oil can help boost skin hydration and elasticity.  Seabuckthorn seed oil also helps to repair oxidative damage and has incredible anti-ageing properties.
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MATCH FOR Hyaluronic Acid (Ingestible): false
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MATCH FOR Hydrolyzed Collagen Peptides: false
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MATCH FOR Hydrosella (Australian Wild Rosella): false
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MATCH FOR Inca / Plukenetia Volubilis Seed Oil: true
Inca / Plukenetia Volubilis Seed Oil
Our Inca oil is extracted from the seeds of Sacha Inchi (Plukenetia volubilis) extracted entirely only using cold pressure techniques in order to maintain all its natural components. Our oil is ethically sourced from the Peruvian Amazon and has one of the highest concentrations of polyunsaturated fatty acids. 
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MATCH FOR JuvenEye CLR 5%: false
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MATCH FOR Lactic Acid: false
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MATCH FOR Lilly Pilly Extract: false
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MATCH FOR Lysolecithin: true
Lysolecithin
Lysolecithin is a natural emulsifier, allowing active ingredients in a formulation to enter the skin epidermis without altering the dermal barriers lipid structure
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MATCH FOR Magnesium: false
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MATCH FOR Manganese: false
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MATCH FOR Microcitrus Australasica (Caviar Lime) Fruit Extract: false
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MATCH FOR Microcitrus Australis (Rainforest Lime) Fruit Extract: false
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MATCH FOR Multi-Mineral Optimix: false
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MATCH FOR Niacinamide (Vitamin B3): true
Niacinamide (Vitamin B3)
Niacinamide, also known as vitamin B3 is a water soluble vitamin that works synergistically with your skin to help reduce enlarged pores, help with uneven skin tone, brightens skin and softens fine lines and wrinkles, may be helpful for inflammatory acne like papules and pustules. Niacinamide can also reduce the impact of environmental damage and aids in repairing past damage.
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MATCH FOR Nikkol VC IP (Ascorbyl Tetraisopalmitate - Vitamin C): false
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MATCH FOR Omega 6 (Linoleic Acid): false
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MATCH FOR Organic Superox C AF (Australian Kakadu Plum): true
Organic Superox C AF (Australian Kakadu Plum)
Kakadu Plum is a powerful Australian superfruit, which has developed an unique antioxidant defence system from protection due to the extreme UV index of the Northern Territory, Australia. The Kakadu Plum is rich in antioxidants – the world’s highest source of Vitamin C. 
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MATCH FOR Panthenol (Provitamin B5): true
Panthenol (Provitamin B5)
Panthenol, also commonly known as pro-vitamin B5, is a form of vitamin B5. Once applied to your skin, it is quickly absorbed and converts over to B5, creating an ultra nourishing and moisturising effect. Panthenol binds and holds water in your skin, leaving it supple and soft. Also known to have anti-inflammatory properties and help to restore the function of the skin's barrier.
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MATCH FOR Prebiotic Tapioca Fibre: false
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MATCH FOR PrimalHyal 50(Hydrolysed Hyaluronic Acid): false
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MATCH FOR ProRenew Complex (Probiotic Complex): false
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MATCH FOR Prunus Armeniaca (Apricot) Kernel Oil*: false
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MATCH FOR Pullulan: true
Pullulan
Pullulan is a natural water binding and thickening agent used in our Habitual Beauty formulations.
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MATCH FOR Punica Granatum (Pomegranate) Seed Extract: false
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MATCH FOR Rosmarinus Officinalis (Rosemary) Leaf Extract*: true
Rosmarinus Officinalis (Rosemary) Leaf Extract*
A potent antioxidant, rosemary leaf extract can help to protect, calm and soothe the skin.
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MATCH FOR Sclerotium Gum: true
Sclerotium Gum
A plant derived ingredient that is used to thicken and stabilise our Habitual Beauty formulations.
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MATCH FOR Selenium: false
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MATCH FOR Simmondsia Chinensis (Jojoba) Seed Oil*: false
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MATCH FOR SKINectura (Australian Kangaroo Paw Flower Extract): true
SKINectura (Australian Kangaroo Paw Flower Extract)
The Anigozanthos Flavidus (Kangaroo Paw) Flower extract is rich in essential fatty acids which are the foundation for healthy cell growth. It is also high in linoleic acid and ferulic acid – linoleic acid helps to lock in moisture to skin and strengthen the skin's barrier while ferulic acid is renowned for its anti-ageing properties. 
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MATCH FOR Sodium Anisate: false
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MATCH FOR Sodium Benzoate: true
Sodium Benzoate
Sodium Benzoate is the sodium salt of benzoic acid, both benzoic acid and sodium benzoate occur naturally in foods. They can be found in fruits and vegetables such as cranberries, prunes, plums, cloves. The sodium benzoate used in the Habitual Beauty formulations are derived from a natural source and used as a natural preservative.
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MATCH FOR Sodium Citrate: true
Sodium Citrate
Sodium Citrate is a natural pH regulator and also has natural preservative properties.
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MATCH FOR Sodium Cocoamphoacetate: false
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MATCH FOR Sodium Phytate: true
Sodium Phytate
Used primarily as a natural stabiliser in our Habitual Beauty formulations however can also help to moisturise, improve skin elasticity and help balance oily skin.
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MATCH FOR Sodium Stearoyl Glutamate: true
Sodium Stearoyl Glutamate
Sodium stearoyl glutamate is a hypoallergenic amino acid that is produced from plant fatty acids. It works as a natural emulsifier to help keep oil and water formulas blended, it can also help with moisturising your skin.
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MATCH FOR Sorbitan Olivate: false
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MATCH FOR Squalane: false
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MATCH FOR Tanacetum Annuum (Blue Tansy) Flower Oil: false
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MATCH FOR Tocopherol: true
Tocopherol
Tocopherol, also known as vitamin E, is an essential fat soluble nutrient and renowned to be high in antioxidants and have potent anti-inflammatory benefits.
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MATCH FOR Triple Peptide Complex: false
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MATCH FOR Ubiquinone: true
Ubiquinone
Ubiquinone also known as Coenzyme Q10/CoQ10 is naturally produced in our bodies, and is one of the most fundamental antioxidants. When topically applied, ubiquinone is known to provide your skin an array of benefits. One key component of this ingredient is that it energizes cell activity, which is needed to repair damaged skin. 
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MATCH FOR Vitamin C (Ingestible): false
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MATCH FOR Vitamin D: false
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MATCH FOR Vitamin E (Ingestible): false
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MATCH FOR Vitis Vinifera (Grape) Seed Oil: false
MATCH FOR Xanthan Gum: false
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MATCH FOR Zinc: false
Customer Reviews

Hydrating Serum.

4.8
Rated 4.8 out of 5 stars
Based on 23 reviews
Total 5 star reviews: 19 Total 4 star reviews: 4 Total 3 star reviews: 0 Total 2 star reviews: 0 Total 1 star reviews: 0
100%would recommend this product
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23 reviews
  • RT
    Rachel T.
    2 years ago
    Rated 5 out of 5 stars
    5 Stars

    Absolutely love this product! It’s prefect for winter or anytime of year. Beautiful and thick moisturizer, it’s my go to daily serum! Mix it in with your HB moisturizer, for an amazing hydration boost!

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  • N
    Natasha
    Verified Buyer
    7 months ago
    Rated 5 out of 5 stars
    Has helped repair my skin postpartum

    I cannot speak highly enough of these products and the quality of their ingredients. I was 1.5 years postpartum and had not been able to find anything to help heal a dry patch of skin on my face I had, had since pregnancy. I feel like I have gotten my skin back, which now feels smooth, hydrated and nourished. The serum goes so well under makeup and with the creams.

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  • M
    Michelle
    Verified Buyer
    8 months ago
    Rated 5 out of 5 stars
    Love this product!

    A friend of mine has been using these products and her skin looks amazing. So I thought I’d give the serum a try and it hasn’t disappointed - you can feel a difference after the first use! Definitely will be purchasing more products.

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  • NR
    Nadean R.
    8 months ago
    Rated 5 out of 5 stars
    LOVE this serum

    My friends use this brand and so I wanted to try this to see if it helped my skin as I've never really had great skin. I used the whole set from facial oil, moisturiser, night moisturiser and the chocolate collagen and within a week I had a compliment which I thought was a coincidence. But after using it for over a month now I can definitely say these products have made a huge difference to my skin!! Love the entire range, skin looks hydrated, shinier and less defined wrinkles.

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  • AC
    Angeline C.
    Verified Buyer
    1 year ago
    Rated 5 out of 5 stars
    5 Stars

    The best serum I have tried! I get spots on my forehead every now & again & this serum helped cleared them up. If I use it regularly the spots don't appear at all. Overall, my skin looks better with this serum being a part of my skincare routine.

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