Multi Vitamin All in One Serum
5.0
Rated 5.0 out of 5 stars
9 Reviews

Hydrating Serum

$89.00
Size
30 ml
Lasts
4-6 Weeks

The Hydrating Serum that does more than one thing - this multi-correctional vitamin serum does the work of an entire routine in a single step. 

Formulated with Vitamins A, B, C and E, the Hydrating Serum addresses hydration, the visible signs of ageing and skin texture simultaneously, delivering a visibly more radiant, smooth and even-looking complexion with consistent use.

Potent yet lightweight, it absorbs readily into the skin and layers seamlessly beneath moisturiser or makeup. 

Key Benefits

Comprehensive All-in-One Formula: A complete multi-vitamin serum that visibly targets multiple signs of ageing, supports hydration, helps improve the look of skin firmness and works to brighten uneven skin tone, all in one step.

Advanced Hydration: Dual-weight Hyaluronic Acid works at the skin's surface to help attract and retain moisture, supporting a visibly plump, supple complexion and a smooth, glowy base for makeup.

Visibly Smoothing: Bakuchiol, a naturally derived active, helps visibly diminish the appearance of fine lines and wrinkles without irritation. Suitable for sensitive skin and safe for use during pregnancy and breastfeeding.

Brightening & Tone Evening: Vitamin C (Ascorbyl Tetraisopalmitate) helps brighten the skin and support a more even, luminous-looking complexion with regular use.

Barrier Support: Enriched with Niacinamide and Vitamin E to help support the skin's natural barrier, visibly improve texture and protect against the appearance of environmental stressors.

Antioxidant Protection: A blend of powerful antioxidants, including Vitamin E and Coenzyme Q10, helps shield the skin from the visible effects of oxidative stress, supporting an overall healthier-looking complexion.

Key Ingredients

Aqua/Water/Eau, Aloe Barbadensis Leaf Juice*, Niacinamide, Glycerinacione, Bakuthiol, Ascorby!Tetraisopalmitate, Plukenetia Volubilis (Sacha Inchi) Seed Oil, Tocopherol, Hippophae Rhamnoides. Seabuckthorn) Seed Oil, Tocopherol, Sclerotium Gum, Sodium Stearoyl Gluțamate, Sodium Hyaluronate, Arnica Montana Flower Extract, Centella Asiatica (Gotu Kola) Extract,  Citrus Aurantium Dulcis (Orange) Peel Oil, Bergameer Oll, (Bergamot) Fruit Oil, Backhousia Citriodora (Lemon Myrtle) Leat Oil Coriandrum Sativum (Coriander) Seed Oil, Salvia Sclarea (Clary Sage) Leat Oil, Cedrus Atlantica (Cedarwood), Panthenol, Xanthan Gum, Pullulan, Sodium Phytate, Hydrolyzed Hyaluronic Acid, Ubiquinone,Rosmarinus Officinalis (Rosemary). Leat Extract*, Anigozanthos Flavidus (Kangaroo Paw) Flower Extract* Terminalia Ferdinandiana (Kakadu lum) Fruit Extract*, Calcium Gluconate, Alcohol, Limonene, Linalool, Citral.

*Organic Ingredient

Find out More

The Essentials

Why Choose
  • All-in-One Solution: Packed with Vitamins A, B, C and E, this serum visibly addresses a wide range of skin concerns, simplifying your routine without compromising on results.
  • Fast-Absorbing Formula: Lightweight and quick to absorb, leaving no residue, ideal for layering beneath moisturiser or directly under makeup.
  • Formulated with Studied Actives: Each key active has been purposefully selected for its visible skin benefits, formulated to deliver genuine, lasting results with consistent use.
Application & Routine

This does-it-all serum can be used both morning and evening for maximum visible hydration and skin nourishment throughout the day and night.

Day vs Night

Dry/Dehydrated Skin: Use for your morning and night routines

Combination/Oily: Use morning OR night

Keiras Tip

My all-in-one high-performance vitamin serum. I love to extend the application down to my neck and décolletage - the whole area deserves the same attention as your face. Remember to apply serums to damp skin to maximise hydration absorption. 

Patch Testing

When introducing any new skincare product to your routine we recommend easing into it and starting with a patch test. This means trialling the new product in a small, discreet area of skin either behind your ear or neck/elbow. To patch test correctly you should wait for 24 hours and observe for any signs of redness or irritation. Our products are batch tested regularly and have been tested on sensitive skin types. If you do happen to experience a reaction, please cease use and contact us online@krumbled.com 

Consumer Trial Results

Third Party Trial Team conducted by BeautyHeaven

90%

Noticed Improvement
90% found their skin appeared more hydrated and/or nourished after using the Hydrating Sleep Mask.

90%

Noticed Improvement
90% noticed an improvement in the overall appearance or radiance of their skin from using the Habitual Beauty range.

95%

Would Recommend
95% would recommend the Habitual Beauty products to friends and family.

Habitual Beauty in Action

Ingredient Highlights

Our proprietary blend of bioavailable, bioactive and scientifically studied ingredients have been carefully selected to enhance total wellbeing, radiance and optimal nutrition from within.

See Ingredient Glossary
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MATCH FOR 5-Tier Digestive Enzyme Blend: false
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MATCH FOR Aloe Barbadensis Leaf Juice: true
Aloe Barbadensis Leaf Juice
Known for centuries for its skincare benefits, aloe vera helps to soothe skin, support moisturisation and calm the appearance of stressed or irritated skin when applied topically.
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MATCH FOR Arnica Montana Flower: true
Arnica Montana Flower
Arnica Montana Flower Extract is used for its astringent and antiseptic properties. Arnica stimulates circulation, speeding up skin healing and easing the pain of irritation.
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MATCH FOR B2 – Riboflavin (Ingestible): false
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MATCH FOR B3 – Niacin (Ingestible): false
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MATCH FOR B5 – Pantothenic Acid (Ingestible): false
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MATCH FOR B7 – Biotin: false
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MATCH FOR B9 - Folate/Folic Acid: false
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MATCH FOR Bacillus Coagulans: false
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MATCH FOR Sytenol A (Bakuchiol): true
Sytenol A (Bakuchiol)
Bakuchiol, a naturally derived active similar to Vitamin A, helps visibly diminish the appearance of fine lines and wrinkles without irritation. Suitable for sensitive skin, during pregnancy and breastfeeding.
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MATCH FOR Bamboo Silica: false
MATCH FOR Behenyl Alcohol: false
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MATCH FOR Butyrospermum Parkii (Shea) Butter: false
MATCH FOR Calcium Gluconate: false
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MATCH FOR Caprylic/Capric Triglyceride: false
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MATCH FOR Carica Papaya (Papaya) Fruit Extract: false
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MATCH FOR Carthamus Tinctorius (Safflower) Seed Oil: false
MATCH FOR Centella Asiatica Extract (Gotu Kola): false
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MATCH FOR Cetearyl Olivate: false
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MATCH FOR Chicory Root: false
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MATCH FOR Citric Acid: false
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MATCH FOR Citrus Glauca (Desert Lime) Fruit Extract: false
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MATCH FOR CoQ10 (Ingestible): false
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MATCH FOR Coco - Caprylate: false
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MATCH FOR Coconut Milk Powder: false
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MATCH FOR CristalHyal (Hyaluronic Acid): true
CristalHyal (Hyaluronic Acid)
The sodium hyaluronate used in our Habitual Beauty formulations is a high molecular weight hyaluronic acid with a very high purity, allowing a high water retention ability.
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MATCH FOR Euterpe Oleracea (Acai) Fruit Oil*: false
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MATCH FOR Fortifying Active Ingredients: false
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MATCH FOR Gluconolactone: true
Gluconolactone
Gluconolactone is part of the poly hydroxy acid family (PHA’s), similar to your alpha hydroxy (AHA’s) and beta hydroxy acids (BHA’s), however ideally used with sensitive skin.
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MATCH FOR Glycerin: true
Glycerin
Glycerin is a naturally occurring alcohol compound renowned for its ability to increase skin hydration because it acts as a humectant.
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MATCH FOR Glyceryl Stearate: false
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MATCH FOR Green Tea Extract (Camellia Sinensis Leaf Extract): false
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MATCH FOR Hippophae Rhamnoides Seed Oil (Seabuckthorn): true
Hippophae Rhamnoides Seed Oil (Seabuckthorn)
Packed full of vitamins, omega 3, 6 and 9 and rich in antioxidants, Seabuckthorn) Seed Oil can help boost skin hydration and elasticity.  Seabuckthorn seed oil also helps to repair oxidative damage and has incredible anti-ageing properties.
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MATCH FOR Hyaluronic Acid (Ingestible): false
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MATCH FOR Hydrolyzed Collagen Peptides: false
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MATCH FOR Hydrosella (Australian Wild Rosella): false
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MATCH FOR INCA Omega Oil (Plukenetia Volubilis Seed Oil): true
INCA Omega Oil (Plukenetia Volubilis Seed Oil)
Ethically sourced from the Peruvian Amazon and cold-pressed to retain its natural components, this oil is rich in polyunsaturated fatty acids that help nourish and support the skin's appearance.
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MATCH FOR JuvenEye CLR 5%: false
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MATCH FOR Lactic Acid: false
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MATCH FOR Lilly Pilly Extract (Syzygium Leuhmanii): false
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MATCH FOR Lysolecithin: true
Lysolecithin
Lysolecithin is a natural emulsifier, allowing active ingredients in a formulation to enter the skin epidermis without altering the dermal barriers lipid structure
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MATCH FOR Magnesium: false
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MATCH FOR Manganese: false
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MATCH FOR Microcitrus Australasica (Caviar Lime) Fruit Extract: false
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MATCH FOR Microcitrus Australis (Rainforest Lime) Fruit Extract: false
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MATCH FOR Multi-Mineral Optimix: false
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MATCH FOR Niacinamide (Vitamin B3): true
Niacinamide (Vitamin B3)
A water-soluble vitamin that works synergistically with the skin to help reduce the appearance of enlarged pores, uneven skin tone and fine lines, while supporting the look of a brighter complexion.
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MATCH FOR Nikkol VC IP (Ascorbyl Tetraisopalmitate - Vitamin C): false
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MATCH FOR Omega 6 (Linoleic Acid): false
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MATCH FOR Kakadu Plum (Terminalia Ferdinandiana): true
Kakadu Plum (Terminalia Ferdinandiana)
Australia's antioxidant superfruit — the world's highest known natural source of Vitamin C — helping to protect skin from the visible effects of environmental stressors and support a brighter-looking complexion.
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MATCH FOR Panthenol (Provitamin B5): true
Panthenol (Provitamin B5)
Panthenol, also commonly known as pro-vitamin B5, is a form of vitamin B5. Once applied to your skin, it is quickly absorbed and converts over to B5, creating an ultra nourishing and moisturising effect. Panthenol binds and holds water in your skin, leaving it supple and soft.
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MATCH FOR Prebiotic Tapioca Fibre: false
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MATCH FOR PrimalHyal 50 (Hydrolysed Hyaluronic Acid): false
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MATCH FOR ProRenew Complex (Probiotic Complex): false
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MATCH FOR Prunus Armeniaca (Apricot) Kernel Oil*: false
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MATCH FOR Pullulan: true
Pullulan
Pullulan is a natural water binding and thickening agent used in our Habitual Beauty formulations.
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MATCH FOR Punica Granatum (Pomegranate) Seed Extract: false
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MATCH FOR Rosmarinus Officinalis (Rosemary) Leaf Extract*: true
Rosmarinus Officinalis (Rosemary) Leaf Extract*
A potent antioxidant, rosemary leaf extract can help to protect, calm and soothe the skin.
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MATCH FOR Sclerotium Gum: true
Sclerotium Gum
A plant derived ingredient that is used to thicken and stabilise our Habitual Beauty formulations.
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MATCH FOR Selenium: false
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MATCH FOR Simmondsia Chinensis (Jojoba) Seed Oil*: false
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MATCH FOR SKINectura (Australian Kangaroo Paw Flower Extract): true
SKINectura (Australian Kangaroo Paw Flower Extract)
The Anigozanthos Flavidus (Kangaroo Paw) Flower extract is rich in essential fatty acids which are the foundation for healthy cell growth. It is also high in linoleic acid and ferulic acid – linoleic acid helps to lock in moisture to skin and strengthen the skin's barrier while ferulic acid is renowned for its anti-ageing properties. 
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MATCH FOR Sodium Anisate: false
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MATCH FOR Sodium Benzoate: true
Sodium Benzoate
Sodium Benzoate is the sodium salt of benzoic acid, both benzoic acid and sodium benzoate occur naturally in foods. They can be found in fruits and vegetables such as cranberries, prunes, plums, cloves. The sodium benzoate used in the Habitual Beauty formulations are derived from a natural source and used as a natural preservative.
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MATCH FOR Sodium Citrate: true
Sodium Citrate
Sodium Citrate is a natural pH regulator and also has natural preservative properties.
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MATCH FOR Sodium Cocoamphoacetate: false
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MATCH FOR Sodium Phytate: true
Sodium Phytate
Used primarily as a natural stabiliser in our Habitual Beauty formulations however can also help to moisturise, improve skin elasticity and help balance oily skin.
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MATCH FOR Sodium Stearoyl Glutamate: true
Sodium Stearoyl Glutamate
Sodium stearoyl glutamate is a hypoallergenic amino acid that is produced from plant fatty acids. It works as a natural emulsifier to help keep oil and water formulas blended, it can also help with moisturising your skin.
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MATCH FOR Sorbitan Olivate: false
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MATCH FOR Squalane: false
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MATCH FOR Tanacetum Annuum (Blue Tansy) Flower Oil: false
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MATCH FOR Tocopherol: true
Tocopherol
Tocopherol, also known as vitamin E, is an essential fat-soluble nutrient renowned for its antioxidant properties and soothing skin benefits.
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MATCH FOR Triple Peptide Complex: false
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MATCH FOR Vitamin C (Ingestible): false
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MATCH FOR Vitamin D: false
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MATCH FOR Vitamin E (Ingestible): false
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MATCH FOR Vitis Vinifera (Grape) Seed Oil: false
MATCH FOR Xanthan Gum: false
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MATCH FOR Zinc: false
Customer Reviews

Hydrating Serum.

5.0
Rated 5.0 out of 5 stars
Based on 9 reviews
Total 5 star reviews: 9 Total 4 star reviews: 0 Total 3 star reviews: 0 Total 2 star reviews: 0 Total 1 star reviews: 0
100%would recommend this product
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9 reviews
  • RT
    Rachel T.
    3 years ago
    Rated 5 out of 5 stars
    5 Stars

    Absolutely love this product! It’s prefect for winter or anytime of year. Beautiful and thick moisturizer, it’s my go to daily serum! Mix it in with your HB moisturizer, for an amazing hydration boost!

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  • SH Profile picture for Shannon H.
    Shannon H.
    Verified Buyer
    2 days ago
    Rated 5 out of 5 stars
    Hydration without feeling heavy

    I’ve been really loving this serum. It makes my skin feel instantly more hydrated, soft and glowy without feeling greasy or sticky. It layers really nicely under moisturiser and makeup, and my skin has been looking much fresher since using it consistently. I also love that it feels lightweight and calming on the skin. Definitely a product I keep reaching for every day!

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  • A
    Annie
    Verified Buyer
    1 month ago
    Rated 5 out of 5 stars
    Love

    I absolutely love this serum. It’s not too sticky and goes on wonderfully. I also like the smell of it- like green tea ☺️

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  • SH
    Sarah H.
    Verified Buyer
    5 months ago
    Rated 5 out of 5 stars
    Beautiful serum

    I have been using habitual beauty products for over a year now and can honestly say my face looks the best it ever has. Love them ❤️

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  • M
    Michelle
    Verified Buyer
    1 year ago
    Rated 5 out of 5 stars
    Love this product!

    A friend of mine has been using these products and her skin looks amazing. So I thought I’d give the serum a try and it hasn’t disappointed - you can feel a difference after the first use! Definitely will be purchasing more products.

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