Last year, in our very first Bound By Love campaign, we were humbled by the response from our community. Together, we raised enough to support both Bears of Hope and Pink Elephants in tangible, life-changing ways.

One of the most meaningful outcomes was funding a Cuddle Cot for a regional hospital in Tasmania, a place that, heartbreakingly, had needed one for years but never had the funding. This small piece of equipment provides families with precious time to say goodbye, creating space for love, grief and memory in those fragile early moments of loss.

We also funded pregnancy loss support counselling for over 30 families, ensuring they didn’t have to walk through their grief alone.

It reminded us of the power of community. And just how much love can do.