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This October, we’re bringing back Bound By Love. A campaign so close to my heart and to many of yours. This year, we’ve partnered with Meta to share the stories of seven incredible, resilient women who have walked through unimaginable loss.

Our hope is that these conversations help open hearts, remove the stigma, and remind anyone going through this that they are not alone.

To those who have lived this, or are living it now we see you. We honour you. We are bound, always, by love.

Love Keira xx

These families don’t get the option to scroll past their grief.

Their pain is not a moment, it’s a reality. And one of the purposes of this series is to gently ask you to sit in that reality.

To learn.To listen.

To hold space, even when it feels uncomfortable.

Bec Bond
Episode Launching 27th October
Danielle Reilly
Episode Launching 23rd October
Dara Lawson (DJ Tigerlily)
Episode Launching 24th October
Julia Carlino
Episode Launching 28th October
Keira Rumble
Episode Launching 22nd October
Laura Claire John
Episode Launching 25th October
Bound By Love T-Shirt

Mini + Me

Bound By Love T-Shirt

Designed in collaboration with Bec Bond as part of our Bound By Love 2025 campaign, this limited-edition tee is a wearable tribute to the families walking through pregnancy and infant loss. Every purchase supports two incredible charities providing counselling, resources and care for grieving parents.

Oversized fit. Available while stocks last.

Dropping 22nd October - sign up below to be notified.

We’re Giving Back...

100% of profits from our tees and 10% of all sales this week will be donated to support the work of Pink Elephants and Bears of Hope.

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Bound By Love 2024

The Impact of Last Year

Last year, in our very first Bound By Love campaign, we were humbled by the response from our community. Together, we raised enough to support both Bears of Hope and Pink Elephants in tangible, life-changing ways.

One of the most meaningful outcomes was funding a Cuddle Cot for a regional hospital in Tasmania, a place that, heartbreakingly, had needed one for years but never had the funding. This small piece of equipment provides families with precious time to say goodbye, creating space for love, grief and memory in those fragile early moments of loss.

We also funded pregnancy loss support counselling for over 30 families, ensuring they didn’t have to walk through their grief alone.

It reminded us of the power of community. And just how much love can do.

WATCH LAST YEARS CAMPAIGN

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