In grief, we are bound. In love, we stay connected.

This October, we’re bringing back Bound By Love. A campaign so close to my heart and to many of yours.


To those who have lived this, or are living it now we see you. We honour you. We are bound, always, by love.

  • 100% of profits from our Bound By Love tees and 10% of all sales from 19–25 October will support Pink Elephants and Bears of Hope, with additional donations to The Still Nest, Olive & Kin and Billie's Besties.

A note from Keira

“These families don’t get the option to scroll past their grief”

Their pain is not a moment, it’s a reality. And one of the purposes of this series is to gently ask you to sit in that reality. To learn.To listen.

To hold space, even when it feels uncomfortable.

Wear your love

2026 Bound By Love Tees

A wearable tribute to the families walking through pregnancy and infant loss

2026 Bound By Love T-Shirt
Mini + Me 2026 Bound By Love T-Shirt
4.8
Rated 4.8 out of 5 stars
20 Reviews
Regular price $75.00
Regular price Sale price $75.00
2026 Bound By Love Kids T-Shirt
Mini + Me 2026 Bound By Love Kids T-Shirt
4.8
Rated 4.8 out of 5 stars
20 Reviews
Regular price $40.00
Regular price Sale price $40.00

100% of profits from our Bound By Love tees and 10% of all sales from 19–25 October will support Pink Elephants and Bears of Hope, with additional donations to The Still Nest, Olive & Kin and Billie's Besties.

Stop.Listen.Hold space.

Bound By Love

Danielle Mitchell
@daniellejmitchell_

Danielle shares the heartbreaking story of her daughter Maggie, navigating a difficult pregnancy, an impossible decision and the beautiful ways her family continues to honour and remember her.

Story Launches 19 October, 11:00 AM
Abbey Webber
@abbeyfwebbers

After three miscarriages while trying for her second child, Abbey shares the grief, guilt and anxiety of pregnancy loss, and the emotional journey of finding hope again.

Story Launches 20 October, 11:00 AM
Lisa De Sancti
@lisa_desanctis

Lisa opens up about experiencing miscarriage after two healthy pregnancies, the grief that followed and learning to navigate life without knowing what comes next.

Story Launches 20 October, 7:00 PM
Erin Holland
@erinvholland

After six years of fertility treatment, multiple miscarriages and an ectopic pregnancy, Erin shares the emotional toll of IVF and why pregnancy after loss can bring both hope and fear.

Story Launches 21 October, 11:00 AM
Alex & Jackson Wray
@alexwray__

Alex and Jackson share their heartbreaking journey through a high-risk triplet pregnancy, devastating decisions and the loss of their babies, while navigating grief together as parents.

Story Launches 22 October, 11:00 AM
Fatima El-Assaad
@thestillnest.au

Fatima shares the story of her daughter Aya's stillbirth, the role of faith in her grief and her mission to help families feel culturally understood and supported through loss.

Story Launches 23 October, 11:00 AM
Olivia Jackson
@the_oliviajackson

Olivia shares the heartbreaking story of her daughter Blythe, who lived for just 36 hours, and the love, memories and connection that continue to keep her part of their family.

Story Launches 24 October, 11:00 AM
Amy Caira
Community Member

After years of trying to conceive, Amy shares the story of her son Thomas, born at just 26 weeks, and the precious memories and everyday rituals that keep his memory alive.

Story Launches 25 October, 11:00 AM

Giving Back

Charity Partners

100% of profits from our Bound By Love tees and 10% of all sales from 19–25 October will support Pink Elephants and Bears of Hope, with additional donations to The Still Nest, Olive & Kin and Billie's Besties.

Bears of Hope provides compassionate bereavement support to families experiencing pregnancy and infant loss, through counselling, support groups, resources and remembrance bears. Their Cuddle Cot program also gives families the precious gift of more time with their babies, allowing them to create memories and say goodbye in their own time.

Meet Bears of Hope

Pink Elephants provides compassionate support to families navigating miscarriage and early pregnancy loss through peer support, online communities, counselling programs and practical resources. Their work helps families feel heard, understood and less alone, while advocating for greater awareness and improved pregnancy loss care across Australia.

Meet Pink Elephants
This year we are also supporting:

The Still Nest shares culturally and faith-sensitive stories of pregnancy and infant loss through its podcast, events and advocacy.

Find Out More

Olive & Kin creates personalised, handcrafted ceramic urns, provided free of charge to families who have experienced pregnancy and infant loss.

Find out More

Billie’s Besties was founded in memory of Billie Vera Reilly. Through their Running for Billie campaign, they are raising funds for specialised brain-monitoring equipment for vulnerable babies in NICU care.

Find out More

Bound by love 2025

What You Made Possible

Together, we raised over $150,000 through Bound By Love 2025, turning our community's love and generosity into meaningful support for families experiencing pregnancy and infant loss.

3 cuddle cots funded through Bears of Hope, helping families spend precious time with their babies.
522 bears of hope gifted to bereaved families, offering comfort and remembrance.
1 Permanent Bereavement Counsellor Onboarded by Pink Elephants, expanding access to pregnancy loss group counselling and helping sustain the program into the future.
550 Phone and online counselling sessions supported through Bears of Hope.

Held by love.
Worn with pride.

Every tee carries a story, a memory and a small act of support. Share yours and tag @miniandme.co and join the community making space for what matters.