A bite with big functional benefits

Deeply passionate about living a healthy and happy life, Keira is on a mission to revolutionise the health food industry. In her early 20s, Keira was forced to take a hard look at what she was eating and why. In the midst of these challenges, she decided to study nutrition to gain a deeper understanding of how food affects the body. What she found shocked her: supermarket aisles and health food stores offering "healthier alternatives" were actually filled with false claims and loaded with hidden sugars. Disappointed by the lack of transparency and the scarcity of genuinely tasty, no added sugar snacks, Keira decided she needed to do something about it and so Krumbled Foods was born.

Together with her team of nutritionists and food scientists, they have developed a range of delicious, functional bars in so many flavours, there’s something for everyone to enjoy.

The Body’s Building Block
Collagen is the most abundant protein in the body, found in connective tissues including skin, bones, cartilage, tendons and ligaments. It plays an important role in providing structure, strength and flexibility throughout the body.
It is also a key structural protein associated with skin, hair and nails.

From our mid-twenties, natural collagen production gradually declines, which is a normal part of ageing. This is why including collagen as part of your diet can become increasingly relevant over time.

Studies suggest that intakes of 3.5g or more of bovine collagen per day are commonly used in research exploring skin-related outcomes. We’ve made this easy by including 3.8g of collagen in every bar, offering a convenient and delicious way to enjoy collagen as part of your daily routine.
We use hydrolysed collagen peptides, where the collagen has been broken down into smaller components. This allows it to be easily absorbed by the body and makes it a simple addition to your everyday diet.

Beauty Bites contain up to 8g of added prebiotic fibre per serve. Prebiotics act as fuel for your body's beneficial bacteria, helping them thrive and supporting digestive and gastrointestinal health, comfort and function.

Together, the prebiotic fibre and probiotics work to support a healthy gut microbiome as part of a varied and balanced diet.

B. coagulans are spore-forming probiotic microorganisms that are resistant to high temperatures and able to generate spores during their reproductive life cycle, unlike Lactobacillus and many other probiotics.

B. coagulans are particularly robust. This probiotic strain is able to withstand extreme environments and go dormant during harsh conditions such as high levels of stomach acid where other probiotics cannot.

This resilience means B. coagulans can survive the entire journey through the digestive system, arriving intact and active where they are needed most.