The sale kicks off at 12:00pm (midday) AEST on 24 June 2026 and runs until 11:59pm (midnight) AEST on 30 June 2026. Unless we sell out earlier (which has happened before!).

Krumbled Group reserves the right to modify or cancel this promotion at any time without prior notice.

To prepare for the EOFY sale launch, our website will be temporarily locked at 10:00am AEST on 24 June 2026. During this time, you will not be able to access the site, add items to your cart, or check out.

The lock allows us to activate all promotions, offers, and inventory updates at once, ensuring a smooth and fair start to the sale for everyone.

We recommend preparing your cart ahead of time and checking out promptly once the site reopens.

You’ll get 20% off sitewide across all three of our brands: Krumbled Foods, Mini+Me, and Habitual Beauty (excluding e-gift cards and sample packs).

Spend $100+ and receive a free ‘overstimulated’ cap (valued at $50)

Spend $140+ and receive a free box of our NEW  mystery Hydramama flavour (30 sachets, $39)

And for the first 20 customers only, we're refunding your entire order. + free shipping when you spend over $130. 

Limited stock available.

Our free gifts with purchase (GWPs) are available while stocks last, so we can't guarantee them for the full duration of the sale. If you've got your eye on the Overstimulated Mom Cap or a BOX of the NEW Mystery Hydramama flavour, our best advice is to get in early. Once they're gone, they're gone.

Nope! All discounts are automatically applied at checkout during the sale period.

Simply spend over $140 in our EOFY sale and it'll be added to your order automatically (Unless sold out prior.)Limited stock available.

That's the mystery! We're not giving it away just yet, but we can promise it's one you haven't tried before. And we think you’re going to love it!

We're pretty confident you will. But if it's not your thing, it's a great excuse to pass it on to a friend who's been meaning to try Hydramama anyway. There will be no exchanges or returns for gifts.

Natural Sweetener (Erythritol), Mineral Salts (Sodium Chloride, Potassium Phosphate, Magnesium Glycinate, Sodium Citrate), Food Acid (Citric), Natural Flavours, Natural Colour, Vitamins [Ascorbic Acid, Pyridoxine Hydrochloride (Vitamin B6), L-Methyl Folate Calcium (Vitamin B9)].

Formulated beverage when made up as per instruction. This product should be consumed alongside a nutritious diet. Store below 25°C in a cool dry place, away from direct sunlight.

Yes! We will refund the first 20 orders in full.

You just need to be one of the first 20 customers to complete checkout once the sale goes live.

It sounds simple, but it moves fast. We're talking seconds. Every year our community shows up and every year it's gone before most people have even loaded the page.

Our best advice? Have your cart ready and your payment details saved. The moment the sale opens, be ready to checkout!

The 20 winners will be announced on our socials, so keep an eye on our pages. Please don't reach out to the team to check, we promise we'll shout it out loud when we know.

Absolutely! We recommend adding your must-haves to cart before the sale starts. Just note items aren’t reserved and may sell out quickly at launch. Checkout fast to avoid missing out.

This offer can’t be combined with other existing discounts or offers (Note: approved affiliate codes will still work!

Unfortunately not. Sale pricing applies to orders placed during the sale period only and can't be applied retrospectively to previous orders. If you'd like to take advantage of the 20% off, you're welcome to place an additional order once the sale goes live. 

Orders cannot be cancelled or have items removed once confirmed, so please double-check everything before you checkout.

The only order editing available is adding items to your order, you can not remove, and you've only got 60 minutes from checkout to do so. After that, your order is locked in! 

Some products might sell out fast. While we may be able to restock during the sale, we can’t guarantee it! So we always recommend getting in early to secure your favourites. Prepare your cart ahead of time and check out as soon as the sale goes live.

Due to high demand, please allow extra time for order processing and delivery.

Our standard returns and exchanges policy applies. See our refund policy for full details.

Yes! Spend $140+ and you'll receive both the FREE Overstimulated Cap and the FREE box of our NEW Mystery Limited Edition Hydramama flavour, automatically added at checkout.