The sale kicks off at 11:00AM AEDT on 17 November 2026 and runs until 11:59pm AEDT on 30 November 2026. Unless we sell out earlier (which has happened before!).
Krumbled Group reserves the right to modify or cancel this promotion at any time without prior notice.

To prepare for the BFCM sale launch, our website will be temporarily locked at 9:00am AEDT on 17 November 2026. During this time, you will not be able to access the site, add items to your cart, or check out.

The lock allows us to activate all promotions, offers, and inventory updates at once, ensuring a smooth and fair start to the sale for everyone.

We recommend preparing your cart ahead of time and checking out promptly once the site reopens.

You’ll get 25% off sitewide across all three of our brands: Krumbled Foods, Mini + Me, and Habitual Beauty (excluding e-gift cards and sample packs).
Plus, we've got a few extra treats for you!

• Spend $100+ and receive a FREE 'Your Ultimate Hydration Sidekick' Water Bottle (valued at $40).
• Spend $150+ and receive BOTH the FREE Water Bottle and a box of Hydrogel Under Eye Patches (valued at $30).
• Spend over $140 and enjoy FREE shipping!
• Be one of the first 25 customers to checkout and we'll refund your entire order!

Free gifts are available while stocks last. The 25% discount excludes e-gift cards and sample packs. T&Cs apply.

No need! If your order meets the minimum spend requirements, your eligible free gifts will automatically be added to your cart, while stocks last.

Our free gifts with purchase (GWPs) are available while stocks last, so we can't guarantee them for the full duration of the sale. If you've got your eye on the Water Bottle or Hydrogel Under Eye Patches our best advice is to get in early. Once they're gone, they're gone.

Nope! All discounts are automatically applied at checkout during the sale period.

Yes! We will refund the first 25 orders in full.

You just need to be one of the first 25 customers to complete checkout once the sale goes live.

It sounds simple, but it moves fast. We're talking seconds. Every year our community shows up and every year it's gone before most people have even loaded the page.

Our best advice? Have your cart ready and your payment details saved. The moment the sale opens, be ready to checkout!

The 25 winners will be announced on our socials, so keep an eye on our pages. Please don't reach out to the team to check, we promise we'll shout it out loud when we know.

Absolutely! We recommend adding your must-haves to cart before the sale starts. Just note items aren’t reserved and may sell out quickly at launch. Checkout fast to avoid missing out.

The sale offer can’t be combined with other existing discounts or offers (Note: approved affiliate codes will still work!)

Unfortunately not. Sale pricing applies to orders placed during the sale period only and can't be applied retrospectively to previous orders. If you'd like to take advantage of the 25% off, you're welcome to place an additional order once the sale goes live. 

Once your order is placed, it cannot be cancelled or have items removed, so please double-check your cart before checking out!

Forgot something? You have 60 minutes after checkout to add extra items to your order. After that, your order is locked in and no further changes can be made.

Some products might sell out fast. While we may be able to restock during the sale, we can’t guarantee it! So we always recommend getting in early to secure your favourites. Prepare your cart ahead of time and check out as soon as the sale goes live.

Due to high demand, please allow extra time for order processing and delivery.

Our standard returns and exchanges policy applies. See our refund policy for full details.

Yes! Spend $150+ and you'll receive both the FREE ‘Your Ultimate Hydration Sidekick' Water Bottle and FREE Hydrogel Under Eye Patches automatically added at checkout.

Throughout the BFCM sale we'll be running a few extra surprises and activations for our community. These are designed to be fun and rewarding for our customers, and we love being able to do them.

We know giveaways and limited offers can feel frustrating if you miss out, and we get it. Just know that everything we run during the sale period is genuinely intended to give back to the people who shop with us. 

Follow us on Instagram and sign up for texts/emails so you don’t miss a thing.

Our sample packs are temporarily removed during major sales and are excluded from all discounts. Don’t worry, they’ll be back shortly after the sale ends.

Unfortunately, orders can't be modified or combined once placed. You’ll need to place a new order for anything additional.

Our inbox is busier than usual! We endeavour to get back to you as soon as possible, however during this period we ask that you allow 3-5 business days for a reply. Our team replies to every enquiry in the order it’s received, so there’s no need to follow up or send a DM.
We’ll be with you as soon as possible. Thank you so much for your patience and kindness during this busy time.

Unfortunately, we're unable to combine separate orders once they've been placed. If you're shopping for a few favourites, we recommend adding everything to one cart before checking out.

Absolutely! Gift cards can be redeemed as a payment method during our Black Friday sale. However, purchasing an e-gift card is excluded from the 25% off promotion.